Alfa Romeo renews its long-standing partnership with Scuderia de Adamich, active since 1991, Together, they launch a one-of-a-kind driving academy.
Four programs are available: Safe Driving, Advanced Driving, Sport Driving, and Pro Driving, The full Biscione lineup is available to participants.
The Autodrome of Varano de’ Melegari, the historic home of Scuderia de Adamich, will host these driving experiences under the supervision of professional driver-instructors.
Motor Valley Innovation and BOTTEGAFUORISERIE Vision
The Alfa Romeo Driving Academy, powered by Scuderia de Adamich, is based in Italy’s Motor Valley, highlighting Alfa Romeo’s commitment to unique experiences aligned with the BOTTEGAFUORISERIE excellence project.
The Alfa Romeo Driving Academy powered by Scuderia de Adamich marks a new milestone in one of the most enduring partnerships in high-performance driving, uniting Alfa Romeo and Scuderia de Adamich.
Established in 1991, this collaboration blends the Biscione’s sporting DNA with the technical expertise of Scuderia de Adamich, offering individuals and businesses a wide range of exclusive driving experiences on the Autodrome of Varano de’ Melegari circuit.
The entire Alfa Romeo lineup is featured: from the sporty compact Junior to the Tonale, as well as the high-performance Giulia sedan and the Stelvio.
Structured Driving Programs and Corporate Experiences
The Alfa Romeo Driving Academy is part of a broader initiative to elevate Motor Valley, the historic cradle of Italian industrial excellence.
Here, ingenuity, craftsmanship, and a passion for beauty and performance come together in a uniquely creative expression, This spirit turns into an experience.
It is in this territory that BOTTEGAFUORISERIE was launched last November a project dedicated to personalization, aesthetic research, and performance.
It brings together the expertise of Alfa Romeo and Maserati to shape the future of bespoke driving experiences. In the same spirit, Scuderia de Adamich as a founding member of Motor Valley plays an active role in the region’s development.
They show a continuous commitment to training, experiential innovation, and technology, They promote values of excellence and tradition that have defined the “Land of Motors” for over a century.
In practical terms, the Alfa Romeo Driving Academy offers four levels of driving experience, tailored to different goals. Safe Driving focuses on improving reflexes and composure in critical situations.
Advanced Driving centers on expanding vehicle knowledge and safely testing limits, Sport Driving emphasizes intensive, dynamic car control and high-intensity maneuvers.
Pro Driving is designed for advanced participants intent on perfecting technique at the highest standards, Each program provides immersive training in performance and safety, featuring all Alfa Romeo powertrains fully electric, turbo petrol, turbo diesel, and hybrid.
Participants gain hands-on understanding of tire grip, chassis balance, and, most notably, the signature Alfa Romeo human-machine connection.
The offering also includes dynamic, tailor-made experiences for companies whether focused on driver training or team-building developed to meet each client’s specific needs.
Legacy of Scuderia de Adamich and Leadership Vision
Scuderia de Adamich was founded by the renowned Andrea de Adamich, a former Formula 1 driver and winner of the Nürburgring 1000 km.
He was closely associated with Alfa Romeo in racing and was a pioneer of safe and sport driving training in Italy, Today, Scuderia de Adamich is a benchmark for safe, high-performance driving across Europe.
It is based at the Autodrome of Varano de’ Melegari, near Parma, The track is technical and demanding, capable of challenging drivers of all levels, All programs are conducted under the supervision of professional driver-instructors.
They are among the best internationally, with careers built on circuits and in rallying, Over the years, the Scuderia has expanded its international footprint, Their activities stretch across more than 35 countries, with the establishment of Scuderia de Adamich USA Ltd in 2018.
Santo Ficili, CEO of Alfa Romeo, stated: “Alfa Romeo cars are designed to be driven with visceral passion, This applies both on the track and on everyday roads.
This emotionally driven vocation has defined our DNA since 1910, With the Alfa Romeo Driving Academy, we aim to offer a way to fully experience this essence.
Performance without mastery is merely speed, Together with Scuderia de Adamich, we transform it into an experience defined by absolute control and intense driving pleasure.”
Gordon de Adamich of Scuderia de Adamich added, “Our story began in 1991 with the Centro Internazionale Guida Sicura, It was born from an idea by the great driver Andrea de Adamich.
He continued his collaboration with Alfa Romeo beyond racing. Becoming the Alfa Romeo Driving Academy after 35 years of partnership is a recognition of the values we share: passion, safety, technology, and sportiness.
Whatever goals participants set, whether improving driving safety or mastering sport driving techniques, pushing an Alfa Romeo to its limits within the safe environment of a racetrack is an experience truly worth living.”
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