Stellantis Egypt announces the sponsorship of its iconic Italian brand, Alfa Romeo, for the Premier Padel global championship, taking place from April 10 to 18 at New Giza. The event is one of the most prominent in padel, attracting elite players from around the world.
This sponsorship reflects Alfa Romeo’s commitment to supporting sports that embody its core values of performance, precision, and a relentless competitive spirit. Much like Alfa Romeo vehicles—renowned for their bold design and dynamic driving experience—padel captures the same essence of agility, speed, skill, and tactical excellence.
Premier Padel leads as the world’s top professional tour, launched in 2022 with support from major international entities. In a short time, it has built a platform for more than 500 players and hosted tournaments at iconic venues in global sports.
Padel in Egypt experiences unprecedented growth, with more than 2,000 courts now spanning the nation. This growth places the country among the top 10 globally in sport’s expansion. Egypt also organizes and hosts the third-highest number of international tournaments worldwide and ranks fifth globally in hosting Premier Padel events.
This strong positioning reinforces Egypt’s status as a key destination on the sport’s global calendar, as it has hosted more than 30 international tournaments in less than three years.
In this context, Mr. Hesham Hosny, Managing Director of Stellantis Egypt, commented:
“We are proud that Alfa Romeo is sponsoring the Premier Padel championship in Egypt. This partnership is a direct reflection of how our brand’s spirit of sporting achievement and refined design mirrors the excitement and ambition found in Premier Padel.
By connecting with this fast-growing sport and its passionate audience, Alfa Romeo deepens its engagement with a community that values distinction, ambition, and a lifestyle defined by dynamic performance.”
During the championship, Alfa Romeo will create a brand experience that immerses attendees in a world where automotive innovation and world-class athleticism meet. By linking the brand’s pursuit of excellence with the excitement of Premier Padel, Alfa Romeo reaffirms its commitment to connect with consumers through shared values of performance and competitive spirit.
