eep®️ and Alfa Romeo announced they are sponsoring the Egypt Equestrian Cup for the 2025–2026 season, organized by the Egyptian Equestrian Federation. The event featured top Egyptian riders and was held for the first time in Soma Bay on the Red Sea coast from March 26 to 28, 2026. It became a key sporting event that brings together tradition, challenge, and good sportsmanship.
Jeep®️ and Alfa Romeo are supporting this event to show their commitment to sports and unique experiences. The championship brought together male and female riders of all ages and categories, showing inclusivity and the rising popularity of equestrian sports. Dr. Walid El Barqy, Governor of the Red Sea, and Dr. Ismail Shaker, President of the Egyptian Equestrian Federation, attended the event.
The Egypt Equestrian Cup is one of the year’s biggest sporting events, bringing together top riders from many clubs and categories. The competitions are professional and show the growth of equestrian sports in Egypt. It also supports the sports sector and sports tourism.
As part of this partnership, Stellantis Egypt showed its top models at the event. These cars represent luxury, high performance, and competition. The models included the Jeep Grand Cherokee L, which stands for power and luxury among SUVs; the Alfa Romeo Giulia, a sporty sedan known for its classy Italian design; the Alfa Romeo Stelvio, a stylish SUV; and the Alfa Romeo Tonale, which shows the future of performance and design.
Hesham Hosny, Managing Director of Stellantis Egypt, expressed the company’s enthusiasm for sponsoring this major event, stating:
Hesham Hosny, Managing Director of Stellantis Egypt, said: “We are proud at Stellantis to support the Egypt Equestrian Cup 2026, a symbol of sporting excellence and elegance. Showing Jeep®️ and Alfa Romeo models at this event shows our dedication to a top driving experience for people who value luxury and performance.
We also hope this sponsorship will help people connect sports culture with our products.”
This sponsorship demonstrates Stellantis Egypt’s support for sports—especially equestrian events—and its aim to provide audiences with a unique experience in an exciting, adventurous setting.
