GB Auto, in collaboration with Hyundai Motor Company, has unveiled the all-new electric IONIQ 9 in Saqqara one of UNESCO’s World Heritage Sites through a landmark event titled “The Living Pixels.”
The immersive experience blended art, fashion, and music to reimagine the relationship between people and cars through a contemporary, human-centric lens.
The event marked a defining moment for Hyundai in the region, showcasing the brand’s fully electric IONIQ lineup, including IONIQ 5 N, IONIQ 6, and the all-new IONIQ 9, presented in a runway-inspired format.
Each model expressed a distinct personality and philosophy, all united by Hyundai’s cohesive design language and fluid visual movement.
The Living Pixels… When the Car Becomes a Human Experience
At the heart of the event was Hyundai’s creative signature “The Living Pixels,” a concept that brings the brand’s iconic pixel lighting to life as an interactive, emotional language expressed through light, motion, and sound.
The experience featured three monumental pixel-inspired cubes, each offering an immersive journey that connected innovation, lifestyle, and electric mobility in a dynamic dialogue between technology and creativity.
Artistic Collaborations Blending Performance, Fashion, and Architecture
The event also featured standout artistic collaborations with leading creatives, each aligned with a core creative pillar of the experience.
IONIQ 5 N came to life through a fusion of performance and music in collaboration with renowned composer and music producer Hassan El Shafei.
IONIQ 6 expressed its design and aerodynamic elegance through a fashion-inspired vision in collaboration with fashion entrepreneur Ekram Abed (Cocca).
IONIQ 9 as a Flagship Artistic Statement
Meanwhile, the flagship IONIQ 9 was artistically interpreted through spatial design and visual art in collaboration with prominent architect Karim El Assal, The event concluded with a special live performance by singer Mahmoud El Esseily.
Commenting on the event, Tarek Assaad, President and Chief Executive Officer of Hyundai Motor Middle East and Africa, said:
“Today, we are not just unveiling a brand-new electric vehicle; we are taking another step forward in our vision for the future of mobility.
Following the global success of IONIQ 5 and IONIQ 6, the IONIQ 9 represents our next leap in the electric transformation journey.
With IONIQ 9, we are creating a space where technology meets comfort and emotion—turning every journey into a sense of connection and belonging.”
Hyundai’s Vision for Innovation and Sustainability
In the same context, Fady Mohsen, Chief Operating Officer of Hyundai in Egypt, added:
“This event reflects Hyundai’s deep commitment to innovation and sustainability, and reinforces our belief that electric vehicles are no longer just a means of transportation, but a platform for self-expression.
They connect people today to a new lifestyle shaped by culture, art, and meaningful human experiences.”
IONIQ 9… A New Chapter in Electric SUV Mobility
With the launch of the IONIQ 9, Hyundai further strengthens its leadership in electric mobility.
As the largest and most luxurious model in the IONIQ family, IONIQ 9 sets a new benchmark in the electric SUV segment.
Developed to meet the aspirations of modern families and long-distance travelers, the model combines Hyundai’s signature futuristic intelligence with exceptional versatility and comfort.
Bold Exterior Design with Aerodynamic Efficiency
IONIQ 9 commands a confident and powerful road presence, Its generous dimensions enhance stability and interior spaciousness, while sculpted, flowing lines contribute to improved aerodynamic efficiency.
The vehicle measures 5,060 mm in length, 1,980 mm in width, and 1,790 mm in height, with a 3,130 mm wheelbase.
Future-Forward Design Philosophy
The exterior design reflects Hyundai’s future-forward philosophy, blending simplicity, precision, and dynamic detailing—ideal for both daily driving and long journeys.
Advanced Electric Powertrain and Class-Leading Range
IONIQ 9 is powered by an advanced electric drivetrain, available in rear-wheel drive or all-wheel drive configurations.
Its high-capacity 110.3 kWh battery delivers an extended driving range, with range and charging times varying by trim level.
The all-wheel-drive variant achieves a driving range of up to 700 kilometers on a single charge.
Performance Capabilities Across Variants
In terms of performance, the all-wheel-drive version features dual electric motors delivering up to 160 kW and 70 kW, While the top Performance variant is equipped with dual 160 kW motors.
Interior… A Complete Living Space
The interior of the IONIQ 9 is designed as an intelligent living space that combines spaciousness, premium materials, and advanced technologies.
High levels of comfort are ensured through multi-adjustable power seats, generous legroom across all rows, and the availability of heating, ventilation, and relaxation functions.
Technology, Comfort, and Premium Features
The cabin features a large infotainment display with full Bluetooth connectivity and voice recognition, along with a premium Bose sound system offering up to 14 speakers in higher trims.
Additional features include multi-zone automatic climate control, smart keyless entry and start, a leather-wrapped multifunction steering wheel, a power tailgate with adjustable height.
multiple power outlets throughout the cabin and luggage area, digital side mirrors, and LED headlights with dual-lighting technology for enhanced brightness and visibility.
Comprehensive Safety Systems and User-Centric Innovation
IONIQ 9 comes equipped with a full suite of advanced safety and driver-assistance systems, designed to enhance confidence and protection in both urban environments and on highways.
With IONIQ 9, Hyundai reaffirms its commitment to developing electric vehicles that place user experience at the core of innovation—across design, comfort, technology, and sustainability.
The model embodies Hyundai’s vision of a future where electric mobility becomes a lived lifestyle, not just a mode of driving, seamlessly integrated into contemporary life.
Availability and Pricing in Egypt
The Hyundai IONIQ 9 is available in three trim levels with the following prices:
• Connect: EGP 2,750,000
• Extreme: EGP 3,100,000
• Performance: EGP 3,400,000
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