ZAYA Real Estate Development celebrated the official launch of its new residential project, HOM, located in 6th of October City, during a high profile event attended by clients, strategic partners, and media representatives.
The launch marks a new phase in the company’s expansion in West Cairo, following three years of continuous land acquisition and project development since its establishment in 2022.
Star-Studded Celebrations and Live Performances
The evening witnessed strong attendance and engagement, highlighted by the appearance of mega star Tamer Hosny, who performed a selection of his most popular songs, receiving notable interaction from attendees.
The event also featured live performances by the band Zabady Khalat, contributing to a celebratory atmosphere that reflected the identity and spirit of the project.
Guest Experience and Event Feedback
Guests praised the organization and overall experience of the event, reflecting ZAYA’s focus on attention to detail and delivering integrated experiences that go beyond a traditional project launch, creating a lasting impression aligned with the positioning of HOM.
HOM Project Overview
The HOM project spans an area of 24 feddans and includes approximately 400 residential units in its first phase, with unit sizes ranging from 60 to 170 square meters.
ZAYA is targeting sales of nearly EGP 1.5 billion during the project’s first phase, supported by flexible payment plans extending up to 10 years, with down payments starting from 5%, in addition to a zero down payment option.
Catering to Modern Families
The project is designed to cater to families seeking modern, well planned residential communities, backed by strong construction standards.
Company Leadership on Project Significance
Ekramy Youssef Aboukouz, Co-Founder of ZAYA, said:
“The success of the launch reflects the growing confidence in ZAYA’s approach and our ability to deliver projects built on thoughtful execution and a strong commitment to quality from the very beginningو HOM represents an important step in our expansion strategy in West Cairo.”
ZAYA’s Expansion Journey
He added “ZAYA’s expansion journey began in 2022 with the acquisition of its first land plot measuring 2.5 feddans and the launch of La Castle project.
This was followed by the acquisition of an additional 5 feddans and the development of La Castle 9–1, where planning and infrastructure works have been fully completed.
In late 2023, the company launched Roudy, spanning 15 feddans, before adding another 20 feddans in West Cairo for One Three One project.”
Commitment to Financial Stability
Captain Mazen Shaltout, Co-Founder of ZAYA, commented:
“Since its establishment, ZAYA has relied on its own resources to ensure transparency and financial stability across all development phases.
The strong turnout we witnessed at the launch reflects the growing demand for our projects and supports our plans for continued expansion in the coming period.”
Principles of Sustainable Success
“Since the establishment of ZAYA in 2022, I have been personally committed to upholding a clear and consistent approach, based on direct land ownership and immediate commencement of development, alongside strict financial discipline, as I firmly believe these principles are fundamental to ensuring the sustainability of our success.”
Strategy Behind HOM Project
Mohamed Gamal, Commercial Director of ZAYA, said: “HOM reflects the continuation of ZAYA’s strategy, which is based on quality execution and financial stability.
Our operational model is built on a clear understanding of customer needs, balanced financial planning, and execution management capable of delivering projects on time without compromising on quality, This approach strengthens ZAYA’s position among emerging real estate developers in the Egyptian market.”
Strengthening Presence in West Cairo
ZAYA continues to strengthen its presence in West Cairo through a growing portfolio of completed and ongoing residential developments, supported by a strategy focused on immediate execution and maintaining high standards in planning and construction.
Commitment to Long-Term Value
The successful launch of HOM reaffirms the company’s commitment to delivering well-planned communities that create long-term value for homeowners and investors alike.
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