European canned peaches took center stage at this year’s Food Africa 2025 exhibition in Cairo, as part of the European Union’s new promotional campaign, “PeachTheGreatMENA.”
The initiative, co financed by the EU under the AGRIP SIMPLE 2024 program, aims to boost awareness and demand for European processed peaches in Middle East and North Africa markets.
Booth Showcase Highlights Greek Peaches
Presented at Booth #C56 Hall 2, the showcase highlighted canned peaches from Northern Greece, celebrated for their naturally sweet flavor, juicy texture, and versatility in modern cuisine.
Visitors, including food professionals, distributors, and Media, sampled the product and explored its use in both gourmet and everyday culinary applications.
Targeting Key MENA Markets
The campaign targets the Egyptian, Saudi Arabian, and UAE markets, underscoring the EU’s emphasis on food safety, authenticity, and premium quality.
Through trade shows, B2B engagements, and digital outreach, “PeachTheGreatMENA” supports export growth for European producers while introducing Middle East consumers to the high standards of EU agriculture.
Event Highlights and Activities
Show Highlights Included:
• Product tastings and culinary demonstrations
• Meetings with food industry professionals
• Insights into EU agricultural standards and sustainability practices
Promoting EU Agricultural Excellence Globally
“PeachTheGreatMENA” reflects the EU’s broader strategy to promote its agricultural excellence globally and to meet growing international demand for traceable, high quality EU food products.
Read Also
Experience European Excellence: Premium EU Peaches in Egyptian Supermarkets
European Canned Peaches Shine in Cairo at High-Level Food Promotion Event
Korra Energi Marks 25 Years of Transformative Impact and Sustainable Growth
