In a major move set to redefine digital entertainment access across the Middle East, Shahid, the region’s premier Arabic streaming platform, has officially launched on the HUAWEI AppGallery.
This partnership brings Shahid’s extensive library of exclusive Arabic content—including Originals, movie premieres, live TV, and sports—directly to millions of Huawei users across the region and beyond.
The milestone was formalized with the signing of a Memorandum of Understanding (MOU) on February 19, solidifying the partnership between the two industry leaders.
Representing Shahid at the signing was Natasha Matos-Hemingway, Chief Commercial and Marketing Officer, while William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, represented HUAWEI AppGallery.
This collaboration highlights the mutual commitment of both companies to fostering innovation and unlocking new growth opportunities within the evolving digital entertainment landscape. With Shahid’s launch on AppGallery, Huawei users now have seamless access to a premium entertainment experience featuring critically acclaimed Arabic Originals, exclusive releases, and live broadcasts of popular TV channels and sports events.
Leveraging Advanced Advertising Solutions for Greater Reach
As part of this strategic collaboration, Shahid will harness Petal Ads—Huawei’s cutting-edge advertising platform—to strengthen audience engagement and expand its market reach among Huawei device users. Additionally, Shahid’s advertising inventory will now be accessible through the Petal Ads platform, offering advertisers new opportunities to connect with a highly engaged regional audience while generating additional revenue streams.
Leaders’ Comments on the Landmark Partnership
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, expressed enthusiasm about the partnership:”We are delighted to welcome Shahid to HUAWEI AppGallery, reinforcing our commitment to providing users with diverse, high-quality applications.
This partnership embodies our shared vision for innovation and growth. Through Petal Ads, we aim to foster meaningful engagement and offer a superior entertainment experience for Huawei users.”
Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, highlighted the significance of the collaboration:”At Shahid, our goal is to deliver the best in streaming entertainment to audiences worldwide. Partnering with Huawei allows us to expand our reach and connect with a growing base of Huawei users.
Petal Ads’ advanced targeting solutions will help us engage audiences in more meaningful ways, creating impactful campaigns that resonate across diverse markets and drive success in the dynamic world of digital streaming and advertising.”
A Strategic Step Toward Transforming the Digital Entertainment Landscape
The collaboration between Shahid and Huawei marks a significant advancement in enriching user experiences and broadening access to world-class entertainment.
By combining Shahid’s premium content library with Huawei’s expansive technological ecosystem, both companies are set to reshape the digital entertainment landscape in the region and drive forward a new era of innovation.
Download the Shahid app today from the HUAWEI AppGallery and enjoy a world of premium entertainment at your fingertips.
About HUAWEI AppGallery – One of the Top 3 Global App Marketplaces
AppGallery is Huawei’s official app distribution platform, recognized as one of the top three global app marketplaces. It offers a smart, innovative ecosystem that empowers developers to create unique and seamless experiences across Huawei devices. Integrated with HMS Core technology, AppGallery ensures convenience, privacy, and security for users.
With over 580 million monthly active users in more than 170 countries and regions, and partnerships with over 6 million registered developers globally, AppGallery offers a diverse range of apps across 18 categories, including navigation, news, social media, and entertainment.
About Shahid
Shahid, owned by MBC GROUP, is the Arab world’s leading video-on-demand (VOD) and subscription video-on-demand (SVOD) streaming platform.
It offers premium content tailored for Arab families, including binge-worthy Shahid Originals, Shahid Premieres, Arabic box-office hits, live TV channels in HD, international shows, children’s content, sports, and over 30 FAST channels.
For more information, visit shahid.net.
