WaffarX, Egypt’s leading cashback fintech platform, has entered into a strategic partnership with DGTERA, a rising provider of smart solutions for the food and beverage (F&B) and retail sectors.
This collaboration is set to transform customer engagement and operational efficiency for F&B businesses in Egypt and the Kingdom of Saudi Arabia (KSA) by merging advanced fintech capabilities with intelligent retail infrastructure.
Through this partnership, WaffarX’s cashback technology will be natively integrated into DGTERA’s smart systems, offering consumers real-time rewards directly at the point of sale (POS).
The joint initiative aims to drive customer retention, enhance transactional value, and elevate the digital experience for both merchants and customers, while boosting operational agility for F&B businesses.
DGTERA currently supports over 1,400 merchants and 6,000 active POS terminals in Saudi Arabia, reflecting strong operational capability and regional trust. This partnership will leverage DGTERA’s expansive reach to scale the adoption of fintech-powered loyalty solutions and extend WaffarX’s market footprint.
Mahmoud Montasser, Co-Founder and COO of WaffarX, commented:“Our collaboration with DGTERA represents a milestone in WaffarX’s regional growth. By embedding our cashback engine within F&B operations, we’re creating smarter, more engaging customer experiences that generate sustainable value and deepen loyalty.”
Mahmoud Medhat, Head of Partnerships at WaffarX, added:“This alliance demonstrates the power of strategic integration. We’re embedding WaffarX’s value-driven tools within trusted restaurant and retail systems to unlock new revenue streams and foster loyalty in key markets like Egypt and Saudi Arabia.”
Mohanad Elkhateb, General Manager at DGTERA, shared:“At DGTERA, we’re committed to simplifying operations and empowering the F&B sector with integrated digital solutions. Partnering with WaffarX enhances our ability to deliver value-focused innovation that boosts both merchant performance and customer satisfaction.”
This partnership symbolizes a new era of digital transformation in the F&B industry, where operational excellence and customer loyalty converge into a single, scalable business model. Together, WaffarX and DGTERA are shaping a future where tech-driven ecosystems serve merchants and consumers alike, contributing to the growth of the wider digital economy in the MENA region.
