At CES 2025, LG Electronics (LG) unveiled its groundbreaking “Lifestyle Solution for Mobility,” introducing the LG Mobility Experience (MX) platform. This innovative concept expands LG’s AI-driven home solutions into mobility spaces, offering a fully integrated experience that connects AI-powered smart living with the evolving concept of vehicles as lifestyle spaces.
Redefining the Concept of Space
The LG MX platform reimagines mobility by transforming vehicles into versatile, multipurpose spaces that act as extensions of the home. Through a modular system, LG combines advanced appliances and AI technologies to create customizable environments that adapt to individual needs. Whether functioning as a home extension, private media lounge, or creative workspace, the MX platform unlocks diverse possibilities within the framework of “Space-as-an-Experience.”
This approach aligns with growing trends in the automotive industry, where consumers are increasingly viewing vehicles as personal lifestyle environments rather than just transportation. By integrating cutting-edge AI solutions and smart appliances, LG’s MX platform offers a tailored, comfortable, and highly functional experience for users.
Flexible and Customizable Design
The MX platform features a dual-cabin design that includes a driver-focused front cabin and a rear space designed for personalization. The rear cabin can be configured into multifunctional zones or specialized lifestyle environments such as a business lounge, a creative studio, or a relaxation area. LG’s modular approach allows users to equip the rear cabin with various appliances and solutions, enabling endless customization options tailored to individual needs and preferences.
To make this technology widely accessible, LG plans to offer the MX platform as a subscription-based service, broadening its appeal to a diverse audience.
Powered by AI Home Integration
The MX platform leverages LG’s ThinQ ON AI solution to deliver a highly connected experience. Users can control in-vehicle conditions, manage daily schedules, receive information briefings, and integrate additional services like food delivery, laundry, and hotel booking. This seamless connectivity enhances convenience and provides a holistic lifestyle solution that bridges mobility and smart living.
Experience the Future at CES 2025
Visitors to LG’s booth at CES 2025 can explore the MX platform within the “Lifestyle Solution for Mobility” experience space. This interactive exhibit will showcase LG’s vision for customizable and connected mobility spaces, featuring its state-of-the-art appliances and Internet of Things (IoT) devices. Attendees will gain an exciting glimpse into the future of hybrid living spaces and mobility.
Lyu Jae-cheol, president of LG’s Home Appliance Solution Company, stated:
“The innovative MX platform builds on LG’s strengths in appliances and AI Home technology to redefine mobility experiences. We are committed to delivering on our Zero Labor Home vision, enhancing user experiences across all aspects of life.”
CES 2025 attendees can experience LG’s latest innovations, including the MX platform, from January 7-10 at booth #15004 in the Las Vegas Convention Center.
About LG Electronics Home Appliance Solution Company
LG’s Home Appliance Solution Company is a global leader in home appliances and AI-powered solutions. Through its innovative technologies and thoughtful designs, the company enhances consumer lifestyles while promoting sustainability. LG’s integration of advanced robotics and AI further elevates convenience, performance, and eco-friendly living. For more updates, visit www.LGnewsroom.com.
