How HUAWEI Transformed the Foldables Landscape in Just 5 Years

HUAWEI has established itself as a trailblazer in the foldable phone market, achieving significant milestones in just five years. Amid a saturated smartphone industry, HUAWEI’s foldable phone shipments surged by 257% year-on-year in Q1 2024, capturing 35% of the market share, as reported by Counterpoint Research. This success has positioned HUAWEI among the top three global foldable brands, reshaping the future of foldable technology.

A 5-Year Innovation Journey

HUAWEI’s journey began in 2019 with the launch of the HUAWEI Mate X at the Mobile World Congress in Barcelona, introducing an entirely new form factor. The company’s foresight dates back even further—nine years ago, HUAWEI’s BG CTO, Li Xiaolong (Bruce Lee), envisioned the concept of a tri-fold smartphone. This vision has culminated in groundbreaking innovations like the recently unveiled HUAWEI Mate XT in China.

By combining a relentless drive for innovation with a systematic approach, HUAWEI has continuously pushed the boundaries of foldable technology. Each year, over 10% of its sales revenue is allocated to R&D, amounting to over CNY 1.11 trillion over the past decade. Recognized by the Boston Consulting Group (BCG) as the world’s 8th most innovative company, HUAWEI’s commitment to research and development has been a cornerstone of its success.

Solving Real-World Challenges

HUAWEI’s advancements aren’t just about cutting-edge innovation—they’re rooted in addressing real-world challenges faced by users. Three key issues with foldable devices—screen durability, device weight, and folding creases—were identified and tackled head-on.

Key innovations include

Waterdrop hinge technology for seamless folding.
Precision hinge systems ensuring longevity.
Kunlun Glass for enhanced screen durability.
Additionally, HUAWEI has maintained its focus on creating slim and lightweight designs, with the HUAWEI Mate XT praised for its thinness, rivaling bi-fold models from other brands.

 HUAWEI Mate X6

HUAWEI recently launched the HUAWEI Mate X6 in China, generating over 1 million reservations by November 26. As competitors rush to emulate HUAWEI’s tri-fold design, the company prepares to introduce the Mate X6 globally at a major event in Dubai on December 12, 2024.

Leading an Era of Foldable Innovation

HUAWEI’s foldable technology has set a new benchmark, driving innovation in a market previously marked by stagnation. Its approach—a combination of visionary R&D and user-centric solutions—has not only influenced competitors but also reinvigorated the smartphone industry.

As HUAWEI continues to pioneer, its foldable devices represent not just technological evolution but a shift towards a more dynamic, user-focused future.

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