Innovative Media Productions (IMP), a prominent production company recognized for creating impactful content for Egyptian audiences, has signed a partnership with MBC Media Solutions (MMS), the commercial arm of MBC Group. This collaboration will bring the program “Million Pound Menu” to Egypt and the Middle East for the first time.
The show will serve as a unique platform for F&B entrepreneurs to present their ideas and business projects to a panel of distinguished investors, offering them an opportunity to secure funding and expand their ventures. The program will air exclusively on MBC channels and the Shahid platform and is hosted in partnership with Marakez Real Estate Development Company at their District 5 project in New Cairo.
Program Format and Goals
The program consists of 11 weekly episodes, featuring 33 contestants, including restaurant owners and aspiring entrepreneurs. Contestants will compete by showcasing their innovative ideas to a specialized judging panel and a group of prominent investors.
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The winners will gain access to significant investment opportunities to foster growth and scalability in the competitive F&B market.
Collaborations with Leading Companies
“Million Pound Menu” is supported by leading companies, including Vodafone, PepsiCo, ALEXBANK, Foodics, Juhayna, BMW, Mobica, and Concrete. These partnerships aim to enhance the quality of the F&B industry while offering robust support for innovation in the sector.
Executive Statements
Ahmed Luxor, CEO and Co-Founder of IMP, emphasized the transformative potential of the program, stating:
“The ‘Million Pound Menu’ is not merely a competition but a launchpad for a new generation of entrepreneurs poised to revolutionize the F&B industry in Egypt. This is a golden opportunity for those with passion and innovation to turn their ideas into thriving businesses.”
Waleed El-Essawey, Managing Director of MMS in Egypt, highlighted the program’s role in fostering entrepreneurship and expanding strategic partnerships:
“This partnership strengthens our mission to support creative entrepreneurs while enhancing the quality and innovation in the F&B sector. By leveraging the reach of MBC’s platforms, we aim to provide unparalleled opportunities for visibility and growth in the Egyptian market.”
Ashraf Maklad, Chief Commercial Officer at MARAKEZ, shared his excitement about hosting the program at District 5:
“District 5 is already a hub for culinary creativity, and by hosting ‘Million Pound Menu,’ we are further solidifying our commitment to fostering innovation and turning culinary dreams into reality.”
Past Success and Future Impact
IMP previously achieved immense success with “Shark Tank Egypt”, a program that uncovered exceptional entrepreneurial talent. The company anticipates that “Million Pound Menu” will replicate and exceed this success, leaving a significant mark on the development of Egypt’s restaurant industry.
About IMP
Innovative Media Productions (IMP) is a leading content production company delivering impactful and high-quality programs for Egyptian and Arab audiences. With collaborations like Shark Tank Egypt and global partnerships, IMP continues to redefine storytelling and elevate media content across the region.
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