Souhoola, Egypt’s leading consumer finance company, has announced a strategic partnership with Visa, the global leader in digital payments, to launch a new prepaid card in collaboration with Banque Misr.
The agreement was signed by Ahmed Al Shanawany, Managing Director of Souhoola, and Malak El Baba, Vice President and Country Manager of Visa in Egypt.
This initiative aligns with Egypt’s Vision 2030, aiming to enhance financial inclusion, drive digital transformation, and support economic growth by providing Egyptians with secure, seamless, and innovative payment solutions.
The prepaid card will enable customers to transfer available credit from their Souhoola accounts to the card, with flexible installment options, helping them manage expenses efficiently and make informed financial decisions. The official launch is set for 2025.
Ahmed Al Shanawany expressed pride in collaborating with Visa, emphasizing that the partnership reflects Souhoola’s commitment to providing innovative financial solutions tailored to customer needs.
He highlighted that the new card enhances financial flexibility, allowing customers to manage their expenses more effectively, ultimately simplifying their daily transactions and improving their financial well-being.
Malak El Baba reaffirmed Visa’s commitment to financial inclusion and cutting-edge payment solutions, stating that Visa’s global expertise will ensure a secure and flexible financial tool that enhances customer financial management and shopping experiences.
Founded in 2019, Souhoola has positioned itself as a pioneer in technology-driven financial solutions, integrating financial and commercial expertise to support Egyptians in overcoming economic challenges. The company remains dedicated to enhancing financial accessibility and delivering an effortless and distinguished shopping experience.
