Agthia Group PJSC (“Agthia” or “the Group”), a leading regional food and beverage company, has announced the acquisition of an additional 10% stake in Abu Auf Group.
a prominent Egyptian healthy snacks and coffee brand. This move increases Agthia’s ownership to 80%, reinforcing its commitment to long-term growth in high-
potential sectors.
This strategic consolidation aligns with Agthia’s vision to expand in high-growth categories while leveraging successful partnerships.
The Auf family will continue to lead operations, ensuring agility, innovation, and operational excellence remain central to the business.
Since Agthia’s initial acquisition of a 60% stake in 2022, followed by an additional 10% in February 2024, the partnership has achieved significant milestones. Over the past two years, Abu Auf has launched over 100 new stores and increased its EBITDA by more than 70% in AED terms.
Despite challenges posed by the devaluation of the Egyptian pound, Abu Auf recorded a remarkable 33% year-on-year revenue growth in 2024, reflecting its resilience and the strategic value of this collaboration.
Alan Smith, Chief Executive Officer of Agthia Group, stated: “Abu Auf exemplifies entrepreneurial spirit, operational excellence, and a relentless pursuit of growth. Our additional investment reflects our confidence in their potential and our shared ambition to bring innovative products to more consumers in Egypt and beyond.”
Ahmed Auf, Chief Executive Officer of Abu Auf Group, added: “Abu Auf is a proud Egyptian brand that combines a premium portfolio of coffee and quality food products with a commitment to agility and growth opportunities. With Agthia’s scale and expertise, Abu Auf has accelerated its growth journey and remains dedicated to continuous innovation and expansion.”
