Jumia, a leading pan-African E-commerce platform, has partnered with MoEngage to fulfill its mission of elevating customer experience across its diverse customer base.
In line with its vision, Jumia’s focus was to upgrade to an engagement platform that allowed them to have a comprehensive view of their customers, reach them at the right time, and build an omnichannel strategy to amplify brand, product, and value offerings. This included building a single 360-degree profile for each customer and optimizing communication across channels like Emails, Push Notifications, and their app for seamless personalization.
With MoEngage, Jumia seeks to build meaningful customer engagement that their customers cherish, with a journey that transforms with their changing needs. One of the key factors that will drive this customer-centric strategy forward is that Jumia will be able to ensure they not only attract but also retain their customer base amid fierce competition.
Jumia’s rapid growth over the past two years made it essential for it to find the right tools and partnerships to support its goals. MoEngage’s proven segmentation, personalization, and analytics capabilities with leading global brands and a capable regional support team made the choice easy.
Speaking about the reasons for choosing MoEngage, Fatma Hamdi, Group Director – Growth, Jumia, stated, “We chose MoEngage because we needed a flexible partner to tackle the unique challenges of our fast-paced, technology-first brand. This partnership is empowering us to enhance our offerings by helping create a unified customer view while respecting the data protection laws. This will enable us to build deeper brand-customer relationships and drive key business outcomes like retention and customer lifetime value. We’re excited about the growth opportunities MoEngage offers us as we continue to scale and personalize our engagement strategies.”
Commenting further on what this partnership holds, Kunal Badiani, Regional Vice President – Growth and Strategy at MoEngage, stated, “I am delighted to explore the depths of this fruitful partnership with a brand like Jumia, and I’m confident that we’ll be able to contribute meaningfully to the fast pace of growth the brand has set for itself. MoEngage has a proven track record in supporting global retail brands with personalized, omnichannel engagement capabilities and offers unparalleled customer support that aids brands in building superior customer experiences. We’re delighted that Jumia trusted MoEngage with this mission.”
About Jumia
Jumia is a leading pan-African e-commerce platform, with operations across 11 African countries. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia’s platform to better reach and serve customers.
The Jumia platform consists of a marketplace, which connects more than 64,000 sellers with customers, a vast logistics network, which enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, which facilitates transactions among participants active on the Jumia platform in select markets. For more information, visit the Company’s website at https://group.jumia.com/.
About MoEngage
MoEngage is the Middle East and Africa’s #1 Customer Data and Engagement Platform (CDEP), trusted by over 1,350 global consumer brands, including McAfee, Flipkart, Nestle, GMG, The Apparel Group, Gathern, Jazeera, Safaricom, Panda, GIG, 4Sale, Homzmart, and Mashreq Neo. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.
MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.
For over a decade, consumer brands in 60+ countries have used MoEngage to power digital experiences for over a billion monthly customers. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.
