In line with its sustainability and social responsibility strategy, Madinet Masr (EGX: MASR.CA), a leading real estate developer in Egypt, has announced the launch of the “Buyut Al-Khalifa” project in collaboration with the Built Environment Collective, under the auspices of the Supreme Council of Antiquities.
The project aims to rejuvenate Al-Rukbiyya Street in the heart of Historic Cairo, a UNESCO World Heritage Site, by restoring its urban heritage and improving the quality of life for local communities.
Preserving Cultural Identity through Sustainable Urban Revitalization
The Buyut Al-Khalifa project spans 3,000 square meters and includes:
- Restoration of two historic buildings
- Refurbishment of 19 modern building facades
- Development of 1,200 sqm of public spaces with greenery, paving, and lighting
- Establishment of two urban farms using groundwater from nearby heritage sites
This initiative integrates sustainable development with heritage conservation by promoting traditional crafts, creating educational and job opportunities, and fostering community engagement.
A Strategic Vision for Reviving Living Heritage
Eng. Abdallah Sallam, President and CEO of Madinet Masr, emphasized:“Community engagement is at the core of our identity.
The Buyut Al-Khalifa project reflects our commitment to reviving threatened urban sites and reflects our 65-year legacy of building sustainable, integrated communities across Egypt.”
Public-Private-Civic Collaboration Driving Heritage-Led Development
Dr. May Al-Ibrashy, Chairwoman of the Built Environment Collective, commented:“Partnering with Madinet Masr is a milestone in aligning private sector innovation with civil society expertise.
This collaboration exemplifies how heritage can be a powerful tool for development—rooted not only in preserving the past but in shaping inclusive futures.”
Sustainability at the Heart of Urban Planning
Dena Habib, Vice President of Corporate Relations at Madinet Masr, added:“Sustainability guides every aspect of our operations.
Buyut Al-Khalifa reflects our holistic approach to environmental, social, and economic impact, while preserving Egypt’s rich identity for future generations.”
Part of a Broader Heritage Development Ecosystem
The Buyut Al-Khalifa project is part of the Built Environment Collective’s Athar Lina (“Heritage is Ours”) initiative launched in 2012, which takes a participatory approach to urban conservation.
The project also aligns with two national tourism efforts: the Citadel Square Development and the “Descendants of the Prophet” heritage route, which passes through the area.
Implementation will begin in May 2025, with a three-year timeline focused on sustainable construction and eco-friendly materials, forming a replicable model for urban heritage conservation.
About Madinet Masr
Founded in 1959, Madinet Masr is one of Egypt’s top urban community developers, known for large-scale projects like Nasr City, Taj City, Sarai, and Zahw.
With a land portfolio exceeding 12.6 million sqm, the company is a pioneer in building integrated, modern communities that blend innovation, sustainability, and cultural identity.
About Built Environment Collective
The Built Environment Collective is a Cairo-based NGO dedicated to cultural and urban development. Through its Athar Lina initiative, it works on heritage preservation, adaptive reuse, and socio-economic empowerment in Historic Cairo, aiming to turn heritage into a driver of inclusive and sustainable development.
