The highly anticipated AppGallery Gamers Cup (AGC) made a powerful return to Iraq on March 21, with the exciting AGC-Yalla Ludo Friendly Cup, drawing thousands of passionate gamers from across the country.
The tournament was held in collaboration with Jetour Iraq and its exclusive distributor, Harlem for Commercial Agencies, a subsidiary of the Harlem Group.
Out of 38,000 online registrations, only 64 top players were selected to participate in intense rounds of gameplay for a share of the $6,000 prize pool.
The energy was electric, and the competition was fierce, cementing Iraq’s position as a fast-emerging hub for esports in the Middle East.
Yalla Ludo Takes Center Stage in a Community-Driven Gaming Showdown
The tournament revolved around the popular Yalla Ludo game, which has seen a massive surge in popularity throughout the Middle East
. The event reflects the increasing demand for immersive and competitive online gaming experiences across the region.
This major event reinforces HUAWEI AppGallery’s growing commitment to fostering esports development and building vibrant gaming communities in Iraq and beyond.
Huawei and Harlem Group Share a Unified Vision for Esports Growth
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, expressed his enthusiasm:“We’re proud of the incredible success of the AGC – Yalla Ludo Friendly Cup.
It represents Huawei’s unwavering commitment to supporting esports and building connections with passionate gaming communities across the region.
Our collaboration with Yalla Ludo and Jetour is just the beginning—we look forward to continuing to create engaging opportunities for players and fans throughout the Middle East.”
Mohamed Majeed, Representative of the Harlem Group, also shared his thoughts:“Harlem Group is honored to support this high-profile event alongside Huawei.
We’ve always been at the forefront of promoting innovation and digital transformation in Iraq. Through Jetour Iraq, we are excited to be part of this initiative and look forward to seeing esports thrive in the region.”
A Milestone Moment for Esports in Iraq
The AGC-Yalla Ludo Friendly Cup marks a significant step forward for esports in Iraq. As gaming communities continue to grow rapidly across the Middle East, events like this not only celebrate talent but also help to establish Iraq as a serious player in the global esports ecosystem.
About AppGallery: One of the World’s Top 3 App Marketplaces
AppGallery is Huawei’s official app distribution platform and ranks among the top three global app marketplaces.
It’s a secure, intelligent, and user-friendly ecosystem that allows developers to deliver high-quality apps and seamless experiences across different Huawei devices, powered by HMS Core.
Available in 170+ countries and regions
Over 580 million monthly active users
6 million registered developers
Hosts a wide range of global and local apps across 18 categories, including social media, news, transport, lifestyle, and more
Huawei’s vision is to make AppGallery a platform that is open, innovative, privacy-focused, and tailored to users’ evolving needs.
About Yalla Group: Leading Social Networking & Gaming Platform in MENA
Yalla Group Limited is the largest MENA-based online social networking and gaming company by revenue in 2022. The company operates two main mobile platforms:
Yalla: A voice-centric group chat application
Yalla Ludo: A casual gaming app featuring Ludo and Domino, with in-game voice chat and local cultural elements
Through its Yalla Game Limited subsidiary, the group has also expanded into mid-core and hard-core games, strengthening its content offerings for MENA users.
Other products include:
YallaChat: An instant messaging app designed for Arabic speakers
Yalla Baloot and 101 Okey Yalla: Community-driven local casual games
Yalla Parchis: A Ludo game tailored for the South American market
Yalla Group continues to deliver localized, engaging mobile experiences, building loyal, active communities across the region.
About Harlem Group: Innovation and Excellence Across Borders
Founded in 1995, the Harlem Group is a multinational enterprise operating in Iraq, UAE, USA, and Jordan with over 30 facilities worldwide.
The group’s commitment to quality, innovation, and customer focus has made it a trusted name in every sector it serves.
Automotive Sector Highlights:
Iraq: Exclusive distributor of Dodge, Jeep, Chrysler, Ram, Jetour, Soueast, Karry, Mopar, and Virgin Oil, through Harlem for Commercial Agencies, Gulf Horizons, and Al Mukhtar International.
USA: Through Volume Cars, distributes Maserati of Naperville, Alfa Romeo of Naperville, Fiat of Naperville, and Mitsubishi.
Jordan: Exclusive distributor of Jetour, Soueast, and Karry through Harlem for Commercial Agencies.
The Harlem Group continues to lead in innovation and technological advancement, especially in supporting Iraq’s digital transformation journey.
