Agthia Group PJSC (“Agthia” or “the Group”), a leading food and beverage company in the region, has announced a leadership transition to prepare for its next phase of growth and strategic transformation.
Effective June 2, 2025, Salmeen Al Ameri will assume the role of Managing Director and Chief Executive Officer, while Alan Smith will transition to an advisory role to ensure a smooth handover and continued
development of the Group.
A Remarkable Transformative Period Under Alan Smith
Alan Smith will step down as CEO after leading the Group since 2020 through a transformative phase of growth.
During his tenure, Agthia expanded from two to four core business segments, completed six strategic acquisitions, and more than doubled its revenues from AED 2.1 billion in 2020 to AED 4.9 billion in 2024.
Ambitious Strategy for 2030
This leadership transition aligns with Agthia’s broader strategic realignment, emphasizing its commitment to becoming a leader in the food and beverage sector. With an ambitious strategy for 2030, the Group is set to drive organic growth in core GCC markets while pursuing transformative M&A opportunities in related categories.
A New Vision with Salmeen Al Ameri
As the incoming Managing Director and CEO, Salmeen Al Ameri will prioritize accelerating growth across Agthia’s four segments, solidifying its position as a global leader in food and beverages.
He will spearhead initiatives in digital transformation, AI adoption, customer-centric approaches, and innovation, ensuring a sustainable business model for the future.
Proven Expertise and Leadership
Al Ameri, who has served as Agthia’s Vice Chairman since May 2020, has played a pivotal role in shaping the Group’s long-term vision, including its ambitious 2030 strategy
. He brings extensive experience in driving organic growth and international expansion within the food and agriculture sectors, having held key roles at Silal and Al Dahra.
Chairman’s Statement
Khalifa Sultan Al Suwaidi, Chairman of the Board, remarked: “On behalf of the Board, I extend our heartfelt gratitude to Alan Smith for his exceptional leadership and dedication to Agthia over the past five years.
Under his guidance, Agthia transformed into a market leader and laid a solid foundation for future growth. We are excited to welcome Salmeen Al Ameri, a seasoned leader with a proven track record of building resilient, technology-driven businesses, to lead Agthia into its next phase of growth.”
Leadership Remarks
Outgoing CEO Alan Smith said: “Leading Agthia over the past five years has been incredibly rewarding. I am deeply grateful to the Board and the leadership team for their trust and to our exceptional colleagues for their dedication.
With Salmeen at the helm, I am confident Agthia’s best days are yet to come. I look forward to supporting him and the Group in my advisory role.”
Designated CEO Salmeen Al Ameri stated: “It is a privilege to lead Agthia, one of the region’s most reputable food and beverage companies.
Agthia’s commitment to quality and customer-centricity positions it for sustained growth and global expansion. I look forward to working with the team to accelerate this momentum and create lasting value for our customers and shareholders.”
A Bright Future Ahead
With this leadership transition, Agthia is poised to embark on a new chapter of growth and innovation, firmly focused on sustainability, digital transformation, and global expansion.
