Huawei, a global leader in technology and smart solutions, has entered into a strategic partnership with JETOUR National Motors Supplies (NMS), the official JETOUR dealer in Saudi Arabia, through a Memorandum of Understanding (MOU) signed on February 19 during the global launch of the JETOUR T1.
This agreement marks the beginning of a series of collaborative initiatives aimed at enhancing the user experience through cutting-edge technology.
Under this partnership, Huawei and JETOUR NMS will engage in commercial promotions, leveraging innovative platforms to reach a wider audience. The collaboration also focuses on smart mobility, with plans to integrate the HUAWEI Watch as a digital key, allowing seamless and secure access to JETOUR vehicles.
Additionally, an exclusive HUAWEI Watch strap will be designed for JETOUR users, combining style and functionality.
To support JETOUR’s design process, Huawei Pad and HUAWEI Go Paint App will be utilized to boost creativity and efficiency, ensuring aesthetic and functional advancements in vehicle development.
Beyond automotive innovation, the partnership will extend to tourism initiatives and a special Ramadan event, featuring in-store activities to engage local communities and enhance consumer interaction.
Leaders’ Statements on the Partnership
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, emphasized:
“Our partnership with JETOUR merges automotive innovation with advanced technology. Together, we will develop initiatives that offer users more convenience and excitement while pushing the boundaries of digital transformation in the industry.”
Alex Tan, Vice President of JETOUR International, stated:”This partnership with Huawei marks a significant milestone in our journey to redefine the user experience.
By integrating Huawei’s innovative technologies into our vehicles, such as the newly launched JETOUR T1, we aim to create seamless, intelligent driving experiences that blend urban and off-road performance with luxury and efficiency.”
This MOU lays the foundation for further collaboration between JETOUR NMS and Huawei, setting the stage for future joint ventures that will revolutionize the automotive and technology sectors.
