In a move that reinforces Egypt’s growing status as a leading entertainment hub, Madinat Masr (EGX: MASR.CA), one of Egypt’s premier real estate developers, has announced a strategic partnership with Dino Activations, the exclusive official partner of Disney productions in Egypt, in collaboration with Feld Entertainment, a global leader in live entertainment.
This partnership names Madinat Masr as the official sponsor of the grand finale of the “Disney On Ice” world tour, which has captivated over 1.5 million spectators worldwide, celebrating 100 years of Disney magic.
Under the auspices of Egypt’s Ministry of Tourism, this global event aims to elevate Egypt’s entertainment landscape while offering audiences an unforgettable experience.
The performances will take place at Cairo International Stadium’s Covered Hall from May 21 to 31, 2025, transforming the venue into a magical Disney wonderland. Audiences will experience iconic Disney stories on ice, brought to life with breathtaking set designs and immersive visual effects.
This year’s show will feature over 100 professional skaters from around the world, supported by a 150-member production team, ensuring an unparalleled entertainment experience. The performances will showcase stunning choreography, dazzling costumes, and state-of-the-art special effects, captivating audiences of all ages.
A Commitment to Enriching Egypt’s Entertainment Industry
This partnership underscores Madinat Masr’s dedication to enhancing Egypt’s artistic and entertainment sectors by delivering world-class experiences that inspire new generations and strengthen family connections. It is part of the company’s broader vision to support the entertainment industry as a key driver of economic growth while attracting leading global events to position Egypt as a top cultural and entertainment destination in the region.
Commenting on this collaboration, Eng. Abdallah Sallam, CEO & Managing Director of Madinat Masr, expressed his excitement about sponsoring this prestigious event:
“Our strategic partnership with Dino Activations to sponsor “Disney On Ice” aligns with our ambitious vision to bring innovative and enriching experiences to Egypt. This includes attracting world-class entertainment events
that enhance cultural diversity and family experiences, fostering creativity and innovation within Egyptian society. This collaboration is part of our broader strategy to form partnerships that enrich Egypt’s entertainment scene. It also builds on our previous successful collaboration for the “OVO” show by Cirque du Soleil. At Madinat Masr, we are committed to contributing to national economic growth through strategic initiatives and partnerships that drive progress across various sectors.”
Mohamed Amer, Founder & Chairman of Dino Activations, shared his enthusiasm for this initiative:
“At Dino Activations, our goal is to transform Egypt’s entertainment landscape by introducing extraordinary global experiences filled with magic and wonder. We are committed to providing world-class performances that create lasting memories for families, which is why we have ensured ticket pricing remains accessible to all.
For us, hosting spectacular events like “Disney On Ice” is more than just staging a show—it’s about creating an immersive journey that transports audiences into a world of imagination and joy, right here in Egypt. Based on our previous success, we anticipate an audience of over 200,000 attendees, reflecting the immense passion for these performances and our ability to deliver top-tier entertainment in Egypt.”
He added:
“We take pride in our ongoing partnership with Madinat Masr, which began with Cirque du Soleil’s “OVO”, achieving remarkable success and overwhelming audience reception. Additionally, having the Egyptian Ministry of Tourism as a sponsor for this event is a major step toward strengthening Egypt’s position as a premier global entertainment destination. We look forward to creating more unforgettable experiences together.”
Global Recognition & Egypt’s Role in the World Tour
Stephen Armstrong, Vice President of Feld Entertainment in Europe & the Middle East, and Global Producer of “Disney On Ice”, expressed his excitement about bringing the show back to Egypt:
“No Middle East tour is complete without Egypt, which serves as a key stop on our global journey.
Egypt has consistently demonstrated high audience engagement, making it one of our most important markets for “Disney On Ice.” This year’s performances are expected to draw unprecedented attendance, as it remains one of Egypt’s most highly anticipated entertainment events.
Audiences can look forward to a spectacular fusion of magic and visual artistry, creating a truly immersive family experience.”
“Disney On Ice” is more than just a live performance—it’s an interactive, family-friendly adventure that blends fantasy with reality, delivering an unforgettable magical experience for all ages. It’s the ultimate opportunity for families to experience the enchantment of Disney, making it the must-see family event of the year!
